RFM Segments
RFM segments automatically split your customer base into clear groups — „best customers”, „at risk of leaving”, „inactive” — so you can launch a tailored promotion for each and win back customer attention.
What this gives your business
Ready-made segments
The base splits itself into groups by recency, frequency and purchase amount.
An offer for every group
Every segment gets the right offer, instead of a single campaign for everyone.
Winning back customers about to leave
Act in time on the at-risk group and retain customers before they leave.
