RFM Analysis
Your customer base is automatically split into groups: who buys often and a lot, who buys often but little, and who hasn't purchased in a while. This way you can work differently with each group.
What this brings to your business
Three RFM metrics
Recency, frequency, and monetary value of purchases — three indicators that assess customer value.
Who gets which offer
Each group gets its own offer: retain the best customers, win back those who are leaving, activate inactive ones.
Winning back those who are leaving
Spot customers who are about to churn in time and bring them back with a targeted offer.
The database rebuilds itself every 4 weeks
Every four weeks, the platform automatically re-splits the customer base into segments — by recency of last visit, frequency and purchase amount. Each segment comes with detailed statistics and tips on how to work with it. Among the segments, for example, are the "Breadwinners" — those who bring in most of the revenue — and those who need to be won back.