How a loyalty programme works in practice
We break down in numbers why a beauty salon client is worth more than a single ticket, and where the client base goes when a stylist quits. We show how in-app cashback differs from a discount, and when it's still too early to launch a loyalty program.
A discount takes money out of your margin forever. Cashback keeps it with you and brings the customer back. Let's break it down with simple arithmetic to see where the line is.
Customers leave quietly: they don't complain, they just stop showing up. Here's how to spot it in time and win them back automatically — without spending time on phone calls.
Three questions to your customer base — and customers sort themselves into groups: core regulars, newcomers, dormant, and drifting away. We break it down without formulas, with ready-made actions for each group.
Step by step: what percentage to give back, what to do with staff, which mistakes kill the program in the first month. Practical advice for cafés, bakeries, and coffee shops.