Distributing certificates by segment
Give certificates not to everyone at once, but to precise segments of your base — new customers, VIP, or those who haven't visited in a while. This way, the gift solves a specific task.
What this offers your business
Precise segment
Choose the group by activity, amount, or visit date — and address the gift to them.
Personalized gift
The customer feels the offer was made specifically for them, not sent to everyone.
More return visits
Targeted certificates bring customers back and increase purchase frequency.
When the certificate becomes active
A certificate can be issued with delayed activation: "by days" — it becomes valid a set number of days after receipt, or "by date" — it activates on a specific date.
Handy for seasonal promotions: distribute it to a segment in advance, and the gift will start working exactly when you need the boost.
Important: with the "by days" option, the day the certificate is received also counts.